Archive for April, 2010

Waxman Probes Toyota’s Deal with Doubt

Thursday, April 22nd, 2010

When the auto industry needs America’s best scientific minds to validate a foregone conclusion, they turn to Exponent. As we reported during Toyota Tactics Week, David Michaels called out the Menlo Park, California defense-litigation firm in his 2008 book Doubt is Their Product: How Industry’s Assault on Science Threatens Your Health: “Exponent’s scientists are prolific [...]

Come Clean, Toyota

Friday, April 16th, 2010

Okay, so it didn’t have the impact of a “Tiger: Did you mean Bootyism?” banner floating over the Masters tournament at Augusta National, but retired Irv Miller’s “Come Clean” memo made a splash in the news this month. Miller had been group vice president of environmental and public affairs for Toyota in North America until [...]

What You Can’t Deny, Delay and Minimize

Thursday, April 15th, 2010

A well-used weapon in the manufacturer’s arsenal is delay. When the guys and gals from the Office of Defects Investigation are pestering you with information requests and you have that sinking feeling that you are going to have to do something to get them off your back, the first order of business is to buy [...]

Manufacturing Doubt in Toyota Sudden Unintended Acceleration

Wednesday, April 14th, 2010

Doubt is Their Product: How Industry’s Assault on Science Threatens Your Health by David Michaels is on our nightstands right now, and we cannot shake the feeling of déjà vu. Michaels, recently confirmed as the new head of the Occupational Safety and Health Administration and Assistant Secretary of Labor, writes about the attack, deny and [...]

You Don’t Tug on Superman’s Cape

Tuesday, April 13th, 2010

In the innocent days of the distant past, (six weeks ago) Toyota Motor Corporation President Jim Lentz raised his right hand and swore before a subcommittee of the House Committee on Commerce and Energy that Toyota would work with Dr. David Gilbert of Southern Illinois University Carbondale to investigate the conclusion of his preliminary report, [...]

Anatomy of a Smear

Monday, April 12th, 2010

What do you do when bad news about you product gets out? If your highly prized brand is synonymous with reliability, job one is to kill the bearers of the bad tidings. While Toyota Sudden Unintended Acceleration stories regularly set up shop on the front pages of all national dallies these days, Safety Research and [...]

Looking to the Past: Why Toyota isn’t Audi

Friday, April 9th, 2010

You wouldn’t troubleshoot the space shuttle by tinkering under the hood of the Spirit of St. Louis. But a surprising number of observers think that the answer to Toyota’s Sudden Unintended Acceleration problems can be found in the mechanical systems of a quarter century ago. Linking Toyota’s present troubles to those of Audi in the [...]

16.4 Million Reasons Why it Ain’t Over Yet for Toyota SUA

Tuesday, April 6th, 2010

Toyota now has two weeks to decide if it will accept or contest the $16.4 million fine levied yesterday by the National Highway Traffic Safety Administration to resolve Timeliness Query 10-002, regarding its sticky accelerator recall. On February 16, the agency opened three recall probes – Recall Query 10-003, which examined whether Toyota had too [...]