Last week, NHTSA pitched its two technical tomes on Toyota unintended acceleration at a pack of reporters, declared that the automaker’s electronics were fine, and ran away. Our esteemed Secretary of Transportation Ray LaHood then made the media rounds, grousing that the critics hadn’t read the report, which leads us to ask: Did Ray? We’ve [...]
Apparently, when Toyota isn’t conducting secret polls to destroy our reputation, it’s reading our blogs. (We blush.) Yesterday, we got an e-mail from Mr. Mike Michels himself! Michels, Toyota’s Vice President of Communications, asked us to correct a paragraph in our post entitled “Toyota’s Quiet Buybacks Speak Up.” We quoted an allegation from the Multi-District [...]
Eight months have passed since Congress called out NHTSA and Toyota for failing to address Sudden Unintended Acceleration. The agency and the automaker claim they’ve learned nothing new about the problem, but there’s nothing wrong with our learning curve. Behind the barrage of PR are all those niggling little facts, and once again, SRS has [...]
Toyota has never had any good choices in extricating itself from the Sudden Unintended Acceleration problem it has been in for a year and counting. (Except admit the problem, work diligently to resolve it, take your lumps and move on.) But as many a public relations expert has opined already, they have won themselves a [...]
The Wall Street Journal made a splash yesterday when it reported that the US DOT had analyzed dozens of data recorders from Toyota vehicles in crashes blamed on unintended acceleration and found that the throttles were open and brakes were not applied. These findings support Toyota’s position that SUA events are not caused by vehicle [...]
Some day, possibly very soon, the Harvard Business School is going to do a case study on Toyota and sudden unintended acceleration, and two of the underlying principles are going to be: Don’t lie so (bleeping) much; and Swat not the gadfly with a sledgehammer. We know that Toyota has compounded its technical problem with [...]
Doubt is Their Product: How Industry’s Assault on Science Threatens Your Health by David Michaels is on our nightstands right now, and we cannot shake the feeling of déjà vu. Michaels, recently confirmed as the new head of the Occupational Safety and Health Administration and Assistant Secretary of Labor, writes about the attack, deny and [...]
What do you do when bad news about you product gets out? If your highly prized brand is synonymous with reliability, job one is to kill the bearers of the bad tidings. While Toyota Sudden Unintended Acceleration stories regularly set up shop on the front pages of all national dallies these days, Safety Research and [...]
One of the fiery moments in Tuesday’s hearing before the House Energy and Commerce Committee was Rep. Steven Buyer’s (R-Ind.) prosecutorial turn on SRS founder and President Sean Kane. Buyer attempted to undermine Kane’s testimony, and that of Dr. David Gilbert, whose early research into Toyota’s accelerator pedal position sensor showed that Toyota’s fail-safe strategy [...]
