Archive for the 'Electronic Throttle Control' Category

Toyota’s Brain Hurts

Monday, August 30th, 2010

Keep repeating: Toyota’s fault detection system is perfect. Toyota’s fault detection system is perfect. Toyota’s fault detection system is perrrrrfect….. Did that help? Number One Automaker Toyota has hypnotized NHTSA in several sudden unintended acceleration investigations by chanting that phrase. Its fault detection system could not be breached, Toyota said, and therefore drivers who reported [...]

Toyota Dealers to Customers: It’s Not Me, It’s You

Monday, August 30th, 2010

Toyota has never had any good choices in extricating itself from the Sudden Unintended Acceleration problem it has been in for a year and counting. (Except admit the problem, work diligently to resolve it, take your lumps and move on.) But as many a public relations expert has opined already, they have won themselves a [...]

No Black Box Exoneration for Toyota, Part II

Wednesday, August 11th, 2010

After the Wall Street Journal plastered the front page a few weeks ago claiming NHTSA had “black box” (aka Event Data Recorder or EDR) data to support that driver error, not electronics, was the cause of the unintended acceleration issues in Toyotas, the headline is back yet again following a NHTSA Congressional briefing yesterday. The [...]

Money for Nothing and Complaints for Free

Thursday, August 5th, 2010

Interesting fact: A raft of academic and industry studies show that customers who complain and have their complaint successfully resolved bring in more money to the company than it costs to fix the problem. In the topsy-turvy Toyota World, however, it’s the customers who are already happy that get the red carpet treatment and big [...]

Lawsuits Fill in Outline of Toyota Sudden Accleration Cover-Up

Wednesday, August 4th, 2010

The splash that retired NHTSA recall division chief George Person made when he told The Wall Street Journal that the agency was sitting on a report that would show driver error to be the cause of Toyota SUA events has been submerged by a new wave of reality, as attorneys heading the Multi-District Litigation (MDL) [...]

No Black Box Exoneration for Toyota

Wednesday, July 14th, 2010

The Wall Street Journal made a splash yesterday when it reported that the US DOT had analyzed dozens of data recorders from Toyota vehicles in crashes blamed on unintended acceleration and found that the throttles were open and brakes were not applied.  These findings support Toyota’s position that SUA events are not caused by vehicle [...]

Every Time We Learn Something Else, It Gets Worse (for Toyota)

Monday, July 12th, 2010

Some day, possibly very soon, the Harvard Business School is going to do a case study on Toyota and sudden unintended acceleration, and two of the underlying principles are going to be: Don’t lie so (bleeping) much; and Swat not the gadfly with a sledgehammer. We know that Toyota has compounded its technical problem with [...]

Toyota Washington Watch

Friday, July 2nd, 2010

We sat through the National Academies of Science first public meeting to tackle the Electronic Vehicle Controls and Unintended Acceleration Study, a NHTSA-sponsored effort to look broadly at the issue, and we are happy to see that the agency has brought in some outside expertise. This is truly an opportunity for the regulators to advance [...]

Be Careful what you Wish for Toyota

Monday, June 21st, 2010

Once upon a time, there was a Federal Motor Vehicle Safety Standard for accelerator controls. It was a very ancient standard, written in 1972, when vehicles were equipped with purely mechanical systems. FMVSS 124 Accelerator Control Systems specified the requirements for the return of a vehicle’s throttle to the idle position when the driver removed [...]

EDR: Toyota’s Electronic Doubt Receptacle

Friday, June 11th, 2010

Earlier this week, police in Auburn, New York concluded that a fatal crash involving a 2010 Camry that plowed through a red light was caused by the driver, who suffered a medical condition. Law enforcement based this in part on the results of the Camry’s Event Data Recorder (EDR) – aka, “black box” – readout, [...]