In 2010, NHTSA levied nearly $50 million in fines against Toyota for flouting the recall regulations in three separate instances. The total represents the largest single fines in the agency’s history – and, (although we haven’t checked) quite possibly more than the agency has ever collected from any and all automakers in 40 years of [...]
Toyota closes out 2010 by shelling out another $32.4 million to the government for tardiness. The two fines – for failing to recall its floor mats and defective relay rods within five days of determining a defect – were disclosed yesterday. Three record fines in one year ain’t beanbag. In all three cases – the [...]
Apparently, when Toyota isn’t conducting secret polls to destroy our reputation, it’s reading our blogs. (We blush.) Yesterday, we got an e-mail from Mr. Mike Michels himself! Michels, Toyota’s Vice President of Communications, asked us to correct a paragraph in our post entitled “Toyota’s Quiet Buybacks Speak Up.” We quoted an allegation from the Multi-District [...]
Time to gas up the Toyota PR engine. Yesterday, ABC News broke the latest allegations of Multi-District Litigation – that Toyota technicians had duplicated owners’ SUA events in incidents that didn’t set DTCs, and in two cases, bought back the vehicles and swore the customer to secrecy. (Remember that expensive advice Toyota bought in February [...]
ABC News got a hold of the amended complaint in the Multi-District Litigation and is reporting that Toyota bought back two of its vehicles after its own technicians replicated the SUA events, which were not caused by floor mats, driver error or sticky pedals. According to the ABC story, Toyota bought a 2009 Corolla in [...]
Eight months have passed since Congress called out NHTSA and Toyota for failing to address Sudden Unintended Acceleration. The agency and the automaker claim they’ve learned nothing new about the problem, but there’s nothing wrong with our learning curve. Behind the barrage of PR are all those niggling little facts, and once again, SRS has [...]
What do you do when you make your living by guitar and you experience an SUA in your Toyota? You write a song about it, of course. Kris Kitko, a professional musician from Bismarck, North Dakota was in her 2002 low-mileage Camry, heading down Route 83 when her vehicle suddenly accelerated. She had set the [...]
We continue to see a mismatch between the facts of Toyota SUA and NHTSA’s representations. And our level of concern continues to grow as the agency makes public statements, issues reports and otherwise draws conclusions without presenting any supporting evidence. Today, NHTSA Office of Defects Investigation Division Chief Jeffrey Quandt stood before the National Academies [...]
Keep repeating: Toyota’s fault detection system is perfect. Toyota’s fault detection system is perfect. Toyota’s fault detection system is perrrrrfect….. Did that help? Number One Automaker Toyota has hypnotized NHTSA in several sudden unintended acceleration investigations by chanting that phrase. Its fault detection system could not be breached, Toyota said, and therefore drivers who reported [...]
Toyota has never had any good choices in extricating itself from the Sudden Unintended Acceleration problem it has been in for a year and counting. (Except admit the problem, work diligently to resolve it, take your lumps and move on.) But as many a public relations expert has opined already, they have won themselves a [...]
