Apparently, when Toyota isn’t conducting secret polls to destroy our reputation, it’s reading our blogs. (We blush.) Yesterday, we got an e-mail from Mr. Mike Michels himself! Michels, Toyota’s Vice President of Communications, asked us to correct a paragraph in our post entitled “Toyota’s Quiet Buybacks Speak Up.” We quoted an allegation from the Multi-District [...]
Time to gas up the Toyota PR engine. Yesterday, ABC News broke the latest allegations of Multi-District Litigation – that Toyota technicians had duplicated owners’ SUA events in incidents that didn’t set DTCs, and in two cases, bought back the vehicles and swore the customer to secrecy. (Remember that expensive advice Toyota bought in February [...]
ABC News got a hold of the amended complaint in the Multi-District Litigation and is reporting that Toyota bought back two of its vehicles after its own technicians replicated the SUA events, which were not caused by floor mats, driver error or sticky pedals. According to the ABC story, Toyota bought a 2009 Corolla in [...]
Eight months have passed since Congress called out NHTSA and Toyota for failing to address Sudden Unintended Acceleration. The agency and the automaker claim they’ve learned nothing new about the problem, but there’s nothing wrong with our learning curve. Behind the barrage of PR are all those niggling little facts, and once again, SRS has [...]
Keep repeating: Toyota’s fault detection system is perfect. Toyota’s fault detection system is perfect. Toyota’s fault detection system is perrrrrfect….. Did that help? Number One Automaker Toyota has hypnotized NHTSA in several sudden unintended acceleration investigations by chanting that phrase. Its fault detection system could not be breached, Toyota said, and therefore drivers who reported [...]
After the Wall Street Journal plastered the front page a few weeks ago claiming NHTSA had “black box” (aka Event Data Recorder or EDR) data to support that driver error, not electronics, was the cause of the unintended acceleration issues in Toyotas, the headline is back yet again following a NHTSA Congressional briefing yesterday. The [...]
Interesting fact: A raft of academic and industry studies show that customers who complain and have their complaint successfully resolved bring in more money to the company than it costs to fix the problem. In the topsy-turvy Toyota World, however, it’s the customers who are already happy that get the red carpet treatment and big [...]
The Wall Street Journal made a splash yesterday when it reported that the US DOT had analyzed dozens of data recorders from Toyota vehicles in crashes blamed on unintended acceleration and found that the throttles were open and brakes were not applied. These findings support Toyota’s position that SUA events are not caused by vehicle [...]
Some day, possibly very soon, the Harvard Business School is going to do a case study on Toyota and sudden unintended acceleration, and two of the underlying principles are going to be: Don’t lie so (bleeping) much; and Swat not the gadfly with a sledgehammer. We know that Toyota has compounded its technical problem with [...]
Yesterday, the House Energy and Commerce Committee’s Oversight and Investigations Sub-committee rendered its verdict after conducting interviews with key personnel from Toyota and Exponent and reviewing some 100,000 Toyota- and NHTSA-produced documents about the much-heralded “exhaustive” efforts to determine if there was a connection between Sudden Unintended Acceleration and Toyota’s electronic throttle control system: Toyota [...]
