Archive for the 'Real Stories' Category

Money for Nothing and Complaints for Free

Thursday, August 5th, 2010

Interesting fact: A raft of academic and industry studies show that customers who complain and have their complaint successfully resolved bring in more money to the company than it costs to fix the problem. In the topsy-turvy Toyota World, however, it’s the customers who are already happy that get the red carpet treatment and big [...]