Tire Known Unknowns: Decoding the Date
Monday, September 19th, 2011Human Factors researchers at the State University of North Carolina have recently concluded that consumers can’t read the date of manufacture obscured by the week and month configuration dictated by the Tire Identification Number (aka the DOT number). Researchers Jesseca Taylor and Michael Wogalter asked 83 test subjects to translate tire markings as represented by [...]

