Keeping Automakers’ Sales Truly Safe: The Edmund’s Conference

SRS was in attendance, Tuesday, as the cyber sales team at Edmund’s ushered in a “new chapter in the conversation between government, the auto industry, safety advocates, academics and consumers, marked by thoughtful, data-driven contributions from all.”

It was written amid cocktails and at more sobering and highly-scripted venues inside the Newseum, the 250,000 square-foot monument to journalism in Washington DC.  If Edmund’s is going to author the new chapter on safety, consumers beware.

In the conference brochure, Edmund’s CEO Jeremy Anwyl tells participants that the Toyota Unintended Acceleration crisis was the impetus for the meeting: “Edmunds.com watched as a shallow conversation made international headlines. We felt uneasy about the lack of real discussion taking place among smart people with the power to change laws, introduce technology and educate drivers.”

Car Salesmen and Math

We all know that car salesmen are whizzes at those back-of-the-envelope calculations on monthly payments and trade-ins, but when it comes to more sophisticated data analysis – they're not there yet.

To wit, Edmund’s most recent foray into numbers crunching: Edmunds.com Finds Uptick of Traffic Deaths Among 51-to-65-Year-Old Men Since 2000