U.S. Views on Auto Safety are Schizophrenic

NOTE: The following article was published in Auto Monitor, August 16-31, 2007. Auto Monitor is India's largest auto industry trade news publication

It's difficult to find an advertisement for a vehicle in the U.S. that doesn't include safety claims. Multiple airbags, Electronic Stability Control, an alphabet soup of indecipherable acronyms, along with the prerequisite government five-star ratings - all seemingly indicate we are at the pinnacle of safety in America. Despite all of this hype, U.S. views on auto safety are schizophrenic: We allow our crash safety regulations, many of which were written decades ago, to significantly lag behind state-of-the-art and meanwhile more than 42,000 deaths that occurred on America's roads last year are given scant notice.