The current tire recall system designed to alert and capture defective models is ineffective and outmoded. Despite many technological advances, consumers trying to identify a defective tire still rely on a 38-year-old recall system that rarely averages more than a 20 percent return rate, leaving millions of potentially deadly tires on consumers' vehicles.

Other important tire safety issues ranging from aging to counterfeiting can benefit from an improved identification system. Radio Frequency Identification tags offers a solution.