The Heavy Price of a Delayed Recall

Goodyear has notified the National Highway Traffic Safety Administration that it is recalling 40,915 Wrangler Silent Armor flagship tires, more than a year after the company observed a higher rate of warranty and property damage claims, and three months after two Texas college students died in a tire failure that precipitated a rollover crash.

The August 1, 2011 incident claimed the lives of Matthew Smith and his passenger Kerrybeth Hall, as Smith drove southbound on U.S. Highway 67 in Pecos County, Texas. The left rear Wrangler Silent Armor tire on the 2008 Ford F-150 pickup de-treaded, causing the pick-up to skid and rollover. Smith was fatally ejected from the F-150. Hall, who was properly restrained, also suffered fatal injuries in the crash.

“I think Goodyear was getting lot of warranty claims, but said, ‘Let’s see what happens,” says David T. Bright, an attorney with Sico, White, Hoeschler & Braugh of Corpus Christi, TX, who represents Gerry Lynn Wilkinson, Kerrybeth’s mother, in the civil case against Goodyear. “Then Goodyear waited another 12 months, and decided:  Hang on. Let’s wait a while longer. And three months later, these two people got killed.”

According to documentation Goodyear filed with the National Highway Traffic Safety Administration (NHTSA) on February 22, the tiremaker had first noticed elevated property damage and warranty claims for the Wrangler Silent Armor tire, during its May 2010 review of Early Warning Data. Over the next 12 months, the company would continue to see high levels of warranty and property damage claims specifically for six sizes of the tires produced at its Fayetteville plant. But Goodyear still resisted a recall, passing off the uptick as isolated cases caused by “stone drilling damage and other external damage to the tires.” Continue reading