How much is your conscience worth? Jenelle Embrey figures it at about $2,000 a month. That is roughly her monthly out-of-pocket cost for three billboards in the Frederick County, Virginia area, depicting a Jeep Grand Cherokee engulfed by flames and the plea: “Help Save Innocent Families Change.org/Dangerous Jeeps.”
The Linden, Virginia woman, who works as a medical transcriptionist and a bookkeeper, is hoping that the graphic depictions will drive motorists to sign her online petition at change.org demanding that Chrysler recall the 1993 -2004 Jeep Grand Cherokees to correct a design that sites the plastic gas tank behind the rear axle, where it is vulnerable to fuel fires in rear-impact crashes. As of this morning, she had collected nearly 3,355 signatures.
“I worked five years at my part time job, and I was at the point where I thought: ‘It’s time to let go of the second job.’ Then the accident happened, and I said: ‘I’m going to hold on to it to fund my Jeep campaign,’” Embrey says. “It’s insane that they are still on the road. [Chrysler] knows they are faulty.”
The Jeep Grand Cherokees have been under the scrutiny of the National Highway Traffic Safety Administration since November 2009, when the Center for Auto Safety petitioned the agency to open an investigation into fuel-fed fires in Jeep Grand Cherokees from the 1992-2008 model years. The advocacy group charged that the plastic fuel tank’s placement behind the rear axle and below the rear bumper, and the lack of adequate shielding – similar in design to the infamous Ford Pinto – made it more vulnerable to rupture or leakage from rear-impacts and in rollovers. According to Fatality Analysis Reporting System (FARS) data, this design resulted in 172 fatal fire crashes with 254 fatalities, CAS said. The agency granted the CAS petition in August 2010, and opened a Preliminary Evaluation. In June 2012, ODI bumped up the investigation to an Engineering Analysis; it remains open.
Today, the Center for Auto Safety sent another letter to Chrysler Chairman Sergio Marchionne and John Elkann, Chairman of parent company, Fiat Spa, calling on the company to recall the 1993-2004 Jeep Grand Cherokees, 1993-2001 Jeep Cherokees and 2002-2007 Jeep Libertys. The letter was an emotional appeal, featuring the photos of toddlers and small children, who are among the occupants who have died in rear impact fire-involved crashes. CAS cited 349 fatal fire crashes of 1993-2004 Jeep Grand Cherokees, 1993-2001 Jeep Cherokees and 2002-2007 Jeep Libertys that have resulted in 478 deaths, at least 157 of which are deaths due to fire. Continue reading